Vibree Produções
About
Vibree is a company in the event production sector. It is taking its first steps in the market and, after a few months of existence, decided to invest in its new visual identity to communicate better with its audience.
Objectives
The main objective of the project was to develop a visual identity for Vibree Productions in accordance with the brand’s characteristics. From that, visual elements were created to facilitate communication with its audience while maintaining the brand’s strong and distinctive personality. The visual identity will convey quality and professionalism, while at the same time, in a balanced way, expressing the fun aspect of the brand.
Challenges
Present fun and trust at the same time.
Use minimalism without crossing the line into oversimplification.
Use vibrant colors and explore metallic applications.
Convey reliability without appearing arrogant.
Maintain healthy communication with a broad target audience.
References
Concept
Modern, Vibrant, Memorable
Target
Ages 18 to 40. All genders and social classes. Residents of Florianópolis who seek leisure and celebrations at entertainment events, from parties to live broadcasts.
